Case Study: Wondercide achieves 31x ROI with Black Crow AI

Wondercide Achieves A 31x ROI With Black Crow AI

Wondercide, a safe pest control brand for pet owners and families, had grown quickly but was facing rising paid media costs and declining efficiency in driving qualified traffic. To support its seasonal business and strengthen owned channels like email and SMS, the team needed a better way to grow and nurture their audience. Black Crow AI’s Smart ID was used to help make better use of existing customer data.

With Black Crow AI’s Smart ID, Wondercide was able to recognize users across multiple sessions, increasing addressable audience sizes by 150%+ in abandonment email flows and generating 78% more revenue. The implementation delivered a 31x ROI without requiring any changes in Klaviyo, and Black Crow AI said the results also positioned Wondercide to extend Smart ID into Facebook campaigns to improve event match quality, ROAS, and CPA.

Wondercide

Kyle Simpson

e-Commerce Manager