Case Study: shortyLove boosts sales and cuts CPA with Black Crow AI

shortyLove - Customer Case Study

shortyLove, a DTC seller of functional luxury bags, turned to Black Crow AI to improve paid marketing performance while keeping costs under control. Facing limited budget pressure and rising advertising costs after Apple’s iOS 14.5 update, the team needed a more data-informed way to allocate spend across campaigns and channels.

Using Black Crow AI’s machine learning solution, shortyLove identified high-intent site visitors for Facebook retargeting and optimized lookalike audience targeting to reach new customers. Black Crow AI helped deliver a 50% increase in sales and 55% increase in revenue in 30 days, along with a 545% incremental net profit lift from Facebook retargeting, a 33% better CPA for retargeting, a 33% larger audience for lookalikes, and an 18% better CPA for lookalikes.

shortyLove