Case Study: Rumpl boosts Facebook ROAS with Black Crow AI

Rumpl Optimized Facebook Targeting

Rumpl, the travel blanket brand, turned to Black Crow AI to improve Facebook targeting after iOS 14.5 changes hurt audience quality and made paid social performance harder to scale. The team needed better first-party data insights and a way to boost ROAS across prospecting and retargeting campaigns.

Black Crow AI’s machine learning platform segmented Rumpl customers into high-, medium-, and low-intent audiences and generated refreshed lookalikes for Facebook. In 30 days, Rumpl saw 2.80 ROAS on Facebook prospecting, 4.64 ROAS on Facebook overall, and a 15.98% combined conversion rate, with Black Crow AI driving a reported 43% improvement in ROAS.

Rumpl