Case Study: Cotopaxi achieves 30% higher ROAS with Black Crow AI

Reaching The Most Valuable Audiences

Cotopaxi, the sustainably sourced outdoor gear brand, needed a better way to reach its most valuable audiences after iOS14.5 made Facebook campaigns more expensive and less efficient. The company wanted to reduce wasted spend on users outside its target base while improving growth metrics and customer experience, and turned to Black Crow AI for help.

Black Crow AI provided a one-click installation and machine learning-powered audience prediction tool that identified customers likely to purchase within 30 milliseconds of arriving on Cotopaxi’s site. Cotopaxi used these predictions to build high-intent Facebook custom audiences, resulting in a 30% increase in ROAS and an 80% increase in revenue from Facebook campaigns in 30 days.

Cotopaxi