Case Study: ezpz achieves higher profits and ROAS with Black Crow AI

Notable Increase In Profits And ROAS

ezpz, a lean eCommerce brand with much of its budget invested in paid social, turned to Black Crow AI after iOS 14.5 made it harder to track performance and pushed its average ROAS below break-even. The team needed a better way to use first-party data and regain profitable audience targeting across channels.

Black Crow AI provided predictive audiences powered by its machine learning platform, helping ezpz improve prospecting and retargeting on Facebook, Instagram, and Google by focusing on high- and medium-intent shoppers. With Black Crow AI, ezpz saw a 40% reduction in CPA, a 177% increase in profits, and a 2.31 ROAS improvement in just 30 days.

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