Case Study: Mejuri boosts site traffic quality with Black Crow AI

Mejuri Boosts The Quality Of Their Site Traffic

Mejuri, the fine jewelry DTC brand, wanted to improve paid acquisition quality during the holiday season after Apple’s privacy changes made Facebook audience data less reliable. The team faced rising CAC and bounce rates, along with declining traffic quality, user intent, cart activity, and retargetable audiences.

Black Crow AI helped Mejuri use its first-party data and traffic quality report (TQR) data to build predictive, higher-intent audiences and better prioritize channels and campaigns. With Black Crow AI, Mejuri achieved a 2x increase in net new users per campaign and drove 55,000+ new users week over week through Google, while also improving retargeting performance across Facebook and Pinterest.

Mejuri