Case Study: Liquid I.V. achieves a 32% lower CPA with Black Crow AI

Liquid I.V. - Customer Case Study

Liquid I.V. partnered with Black Crow AI to tackle a decline in paid acquisition performance after iOS 14.5 reduced the effectiveness of traditional custom audiences. The brand needed a better way to allocate spend, target the right shoppers at the right time, and improve ROAS across channels like Facebook, Google DV360, Snapchat, and TikTok.

Using Black Crow AI’s plug-and-play paid marketing solution, Liquid I.V. generated predictive high-, medium-, and low-intent audiences from 400+ signals and used them for retargeting, lookalike expansion, and layered prospecting. In 30 days, Black Crow AI helped drive a 178% increase in retargeting net profit, a 32% decrease in CPA, and a 48% increase in net new customers while maintaining spend.

Liquid I.V.