Case Study: Levain Bakery boosts Snapchat ROAS with Black Crow AI

Levain Bakery boosts Snapchat ROAS by 62% with Black Crow AI

Levain Bakery, an iconic New York bakery, faced the challenge of turning high-intent Snapchat ad clicks into actual purchases. Their standard mobile landing pages felt disjointed from the social platform's fast-paced experience, leading to lost revenue. They partnered with vendor Black Crow AI to implement its Black Crow Storefronts product to create a more seamless and optimized post-click destination.

Black Crow AI's solution involved creating a custom, high-performance Storefront to replace the standard collection page. Through a rigorous A/B test on Snapchat, the Black Crow Storefront proved significantly more effective. The results included a 62% increase in ROAS, a 40% decrease in cost per order, and a 15% increase in average order value. This success led Levain Bakery to rapidly adopt the solution across the majority of its Snapchat ad spend.

Levain Bakery