Case Study: Society6 boosts sales, ROAS, and targeting with Black Crow AI

Improved Ability To Effectively Target And Retarget Facebook User Base

Society6, the global home, tech, and lifestyle goods brand powered by a community of 450,000+ independent artists, faced rising acquisition costs, poor attribution data, and inconsistent paid media performance after the iOS 14.5 rollout disrupted its Facebook advertising campaigns. To improve targeting and retargeting, the company turned to Black Crow AI.

Using Black Crow AI’s predictive audiences, Society6 was able to identify likely purchasers more accurately and optimize ad targeting in Facebook. The result was a 187% increase in sales, a 76% increase in ROAS, and a 33% decrease in CPA, with additional split-testing on Rockerbox confirming incremental performance lift.

Society6