Case Study: Tuff achieves huge CTR and CPS improvements with Black Crow AI

Huge Improvement In CTR And CPS

Tuff, a growth marketing agency for ecommerce and DTC brands, needed a better way to scale prospecting campaigns and make retargeting more efficient for its clients. To do that, Tuff partnered with Black Crow AI and used its machine learning platform and predictive audiences.

Black Crow AI implemented a plug-and-play Shopify install that scored site visitors in real time and organized them into high-, medium-, and low-intent audiences, which Tuff used for retargeting and lookalike prospecting. In 30 days, Black Crow AI helped Tuff achieve a 48% decrease in CPS for prospecting and a 55% increase in CVR, plus a 53% decrease in CPS for retargeting and a 16% increase in CVR.

Tuff