Case Study: Kinder Beauty boosts ROAS by 29% with Black Crow AI Smart ID

How Kinder Beauty Used Smart ID To Improve ROAS By 29%

Kinder Beauty, a clean, vegan, and cruelty-free beauty brand, was growing quickly but faced new pressure from brick-and-mortar competitors as pandemic-driven demand softened. Their Facebook retargeting performance was also hurt by Safari’s Intelligent Tracking Prevention, making it harder to generate clear ROI while maintaining profitability.

To address this, Kinder Beauty used Black Crow AI’s Smart ID to enrich first-party data and improve identity resolution across channels. The result was a 50% improvement in event match quality, a 37% reduction in CPA, and a 29% increase in ROAS, plus a 79% incremental revenue lift in Klaviyo by recognizing users previously made anonymous by Apple ITP.

Kinder Beauty

Andrew Bernstein

Co-founder and CEO