Case Study: Joyfolie achieves 25X ROI with Black Crow AI

How Joyfolie Achieves An ROI Of 25X With Black Crow

Joyfolie, a premium women’s and girls’ apparel brand, set an ambitious goal of surpassing $30 million in revenue by the end of 2024 while improving customer tracking across channels. To support that growth, the company worked with Black Crow AI, using products like Smart ID and predictive analytics in Klaviyo to help address email subscriber loss caused by cookie degradation.

Black Crow AI implemented server-side tracking and predictive tools that expanded Joyfolie’s abandonment email audience by 88% in 30 days and increased overall Klaviyo revenue by 10%. The results also included 193% more revenue from SMS browse abandonment, a 5% improvement in Meta ROAS, and $26K in new subscriber revenue, delivering a 25X ROI.

Joyfolie

Neil Popkin

Director of Marketing