Case Study: Bushbalm increases Facebook revenue by 62% with Black Crow AI Smart ID

How Bushbalm Increased Facebook Revenue By 62% With Smart ID

Bushbalm, a skincare brand with a growing e-commerce business, was seeing Facebook advertising performance decline due to privacy changes like iOS 14.5 and Safari ITP. To recover lost audience visibility and improve targeting, Bushbalm partnered with Black Crow AI and its Smart ID product, along with Predictive Audiences, to strengthen first-party data and fill cookie-related gaps.

Black Crow AI helped Bushbalm improve Facebook Event Match Quality and prioritize ad spend on higher-intent users, leading to a 50% increase in Facebook ROAS and a 117% improvement in retargeting ROAS. The company also saw 61% more revenue from browse abandonment email flows, 35% growth in abandoned cart and checkout flows, and an estimated $4–5K in incremental monthly revenue.

Bushbalm

Brodie Mazurek

Vice President of Growth