Case Study: Felina boosts triggered email flow revenue with Black Crow AI

Felina Intimates Boosted Triggered Email Flow Revenue By 54%

Felina, a women’s lingerie and loungewear retailer, used Klaviyo triggered email flows to drive last-touch conversions, but privacy changes like Apple’s ITP and iOS 14.5 reduced their ability to recognize returning visitors after seven days. As a result, their addressable audience for browse and cart abandonment emails shrank, limiting the reach of their personalized lifecycle marketing.

Black Crow AI solved this by adding its Shopify app and Smart ID, which creates persistent, server-side user identifiers that never expire and syncs identified audiences into Klaviyo. With Black Crow AI, Felina increased incremental recipients for abandonment emails by up to 59% and saw a 64% increase in profit from Klaviyo email flows, along with an 8% higher browse abandonment open rate and a 4.7% lift in total email flow revenue.

Felina

Craig DeMerit

Chief Operating Officer