Case Study: Felina boosts email flow revenue by 54% with Black Crow AI

Felina boosts email flow revenue by 54% with Black Crow AI

Felina Intimates, a women's lingerie and loungewear retailer, faced a challenge with its email marketing performance. Due to privacy features like Apple’s ITP, the brand experienced a significant decline in its addressable audience for Klaviyo-triggered abandonment emails, losing the ability to recognize users after 7 days.

Black Crow AI provided a solution with its Shopify app, which installed with one click. The app implemented Black Crow AI's Smart ID to create persistent user identifiers. This allowed Felina to recognize returning visitors and identify more customers for targeted emails, resulting in a 54% boost in email flow revenue and a 59% increase in incremental recipients for abandonment flows.

Felina