Case Study: Bushbalm achieves 62% higher Facebook revenue with Black Crow AI

Bushbalm boosts Facebook ROAS 50% with Black Crow AI

Bushbalm, a trusted skincare brand, faced a significant challenge as the effectiveness of its instrumental Facebook ad campaigns declined due to privacy updates like iOS 14.5. To solve this, they partnered with Black Crow AI to leverage its Smart ID and Predictive Audiences services.

By using Black Crow AI's technology to supercharge its first-party data, Bushbalm was able to resolve audience gaps and prioritize ad spend on users most likely to purchase. This strategy resulted in a 62% increase in Facebook revenue, a 117% YoY improvement in retargeting ROAS, and an additional $4-5K in monthly revenue. Black Crow AI also helped generate more revenue from email flows.

Bushbalm