Case Study: Alleyoop achieves 55% more revenue with Black Crow AI

Alleyoop - Customer Case Study

Alleyoop, a sustainability-minded DTC cosmetics brand, struggled with ad performance after iOS 14.5, especially as the holiday season approached. To improve Facebook advertising efficiency and reach more likely buyers, they turned to Black Crow AI and its machine learning platform for ecommerce.

Black Crow AI used Alleyoop’s first-party data to build targeted audiences based on over 450 signals per site visitor, creating high-intent segments for retargeting and lookalike prospecting on Facebook. The result was a 50% incremental increase in sales, 55% more revenue, 10% higher ROAS, and a 200% lift in retargeting sales.

Alleyoop