Case Study: Specialty Foods Supermarket Chain boosts customer engagement and cuts waste with Black Box Network Services' digital signage solution

Specialty Foods Supermarket Chain Uses Digital Signage to Deliver Dynamic Messages to Customers

Supermarket Chain needed a fast, low-cost way to deliver on-the-fly messages—promoting specials, new recipes and a DVD cooking series—because static boards and flyers were time-consuming, inconsistent across its rapidly expanding locations, and couldn’t play varied image, Flash and video content. The retailer selected Black Box Network Services and the iCOMPEL digital signage solution to meet those requirements.

Black Box Network Services delivered a complete digital signage system (virtual CMS, iCOMPEL media players, A/V distribution, cabling and installation), initially deploying a virtual CMS and 34 players and later scaling to 90+ players across 30+ U.S. stores. The virtual iCOMPEL setup and video extenders allowed secure, remote management and reliable playback; results included increased customer engagement from in-store cooking shows, higher take-up of discounted items with reduced waste, and reporting/proof-of-play that supports future ad revenue.