Case Study: aja Restaurant (Dana Hotel) achieves increased dining traffic and customer satisfaction with Black Box Network Services' iCOMPEL digital signage

Aja Restaurant - Customer Case Study

Aja Restaurant, located in the Dana Hotel and Spa in downtown Chicago, needed an artful, budget‑friendly way to rebrand and promote its new urban greenmarket Asian café concept while working within a tight lobby footprint and the requirement to show live video to street viewers. After evaluating options, Sure Light Sign Company selected Black Box Network Services’ iCOMPEL digital signage solution to meet the restaurant’s visibility, scheduling, zoning, and online editing needs.

Black Box Network Services’ iCOMPEL system was installed as a one-by-four display (one iCOMPEL unit driving four NEC monitors via a Black Box HDMI splitter), with articulating mounts and a custom raceway to preserve the lobby’s sleek look. The iCOMPEL deployment enabled centrally managed video and imagery, met the aggressive budget and timeline, and has driven a steady increase in dining traffic, improved customer satisfaction ratings, and more positive restaurant reviews since the relaunch.