Case Study: USM Modular Furniture achieves a frictionless Shopify Plus shopping experience with Black & Black

USM Modular Furniture migrates to Shopify Plus with Black & Black in 1885-founded legacy brand redesign

USM Modular Furniture, an iconic Swiss manufacturer of modular furniture, partnered with Black & Black to migrate and redesign its legacy ecommerce platform. The challenge was to build a more elegant and frictionless shopping experience to support the brand's digital growth initiatives.

Black & Black successfully redesigned and replatformed the USM US site onto Shopify Plus. The solution included a Salesforce integration and internationalization. The vendor continues to provide ongoing support for all of USM's digital initiatives and has since also refreshed the brand's UK store.

USM Modular Furniture