Case Study: SPLITS59 achieves faster performance and higher conversions with Black & Black's headless Shopify rebuild

SPLITS59 boosts revenue 63% with Black & Black

SPLITS59, an activewear brand, faced challenges with its outdated and bloated Shopify Liquid site, which resulted in a poor customer experience and slow site performance. They engaged the vendor Black & Black to redesign their online presence and improve their technical architecture.

Black & Black implemented a modern headless solution using Next.js and Vercel for the frontend and Contentful for content management. This new architecture delivered a significantly faster, mobile-first website. The project was a major success, yielding a 56% increase in conversion rate, a 25% decrease in bounce rate, and a 63% increase in revenue for SPLITS59.

SPLITS59