Black & Black
24 Case Studies
A Black & Black Case Study
Black & Black Creative partnered with Revision Skincare to address key challenges on their e-commerce website. The customer needed to redesign their site on Shopify 2.0 with a focus on improving the mobile experience, enhancing product discoverability, and reducing friction. The primary goals were to increase conversion rates and average order value while speeding up the checkout process.
The solution by Black & Black involved building a scalable, custom Shopify architecture with a single codebase supporting eight regional markets. They used modular design and hypothesis-driven A/B testing, informed by heat-mapping analysis, to optimize the user journey. This approach delivered significant results, including a 56% increase in conversion rate and a 64% increase in revenue for Revision Skincare.