Case Study: Oura achieves faster global commerce and flexible scaling with Black & Black Creative

Oura powers a headless global storefront with Black & Black

Oura, a company known for its wearable health tracking ring, faced challenges with its legacy e-commerce platform which was slow, inflexible, and difficult to scale internationally. To support its global growth, Oura engaged Black and Black to design and build a modern, high-performance commerce experience that could seamlessly handle multiple regions and empower its content teams.

Black and Black implemented a headless commerce solution using Shopify Plus for the backend and a Next.js storefront powered by Contentful CMS. This new architecture cleanly separated content from commerce, resulting in a faster, more extensible platform that accelerates experimentation and is built for confident international scale. The vendor successfully delivered a foundation that enables continuous optimization and smooth global expansion for Oura.

Oura