Case Study: Oribe achieves luxury e-commerce growth with Black & Black Creative

Oribe boosts revenue 64% with Black & Black

Oribe, an award-winning luxury haircare brand, partnered with the digital agency Black & Black Creative to undertake a comprehensive digital transformation. The challenge was to craft a best-in-class ecommerce experience that would fully reflect the brand’s unmistakable identity and commitment to luxury, beginning with a full redesign and migration to a new platform.

Black & Black Creative led the design and development of Oribe's flagship site, migrating it to Shopify Plus and creating an immersive online experience. The solution evolved into an ongoing partnership featuring iterative enhancements, custom integrations, and a focus on storytelling. As a result of this work, Black & Black helped Oribe achieve a 56% increase in conversion rate, a 23% decrease in bounce rate, and a 64% increase in revenue.

Oribe