Case Study: Nili Lotan achieves higher conversion and revenue with Black & Black Creative

Nili Lotan boosts revenue 64% with Black & Black

Nili Lotan, a New York-based luxury fashion brand, partnered with the vendor Black & Black Creative to migrate its ecommerce store from Magento to Shopify Plus. The brand's challenge was to transform its online experience to better reflect its refined aesthetic and premium positioning through a fully custom store that seamlessly blends content and commerce.

Black & Black Creative reimagined the customer journey by introducing a sleek, modular design system, improved navigation, and rich storytelling capabilities. They developed multiple bespoke product detail page templates tailored to different categories. This solution delivered significant results for Nili Lotan, including a 56% increase in conversion rate, a 23% decrease in bounce rate, and a 64% increase in revenue.

Nili Lotan