Case Study: Guest in Residence achieves luxury ecommerce growth with Black & Black Creative

Guest in Residence boosts conversion rate 129% with Black & Black

The customer, Guest in Residence, a luxury cashmere brand founded by Gigi Hadid, needed a best-in-class ecommerce website to handle immense launch interest and deliver a gorgeous, frictionless user experience. They partnered with the vendor Black & Black to build and launch their new online store on Shopify Plus.

Black & Black implemented a solution using Shopify's monolithic architecture instead of headless, achieving high performance and site speed while keeping maintenance costs low. They built a flexible digital style guide to accommodate the brand's unique aesthetic across all devices. The results were significant, with the vendor reporting a 129% year-over-year increase in conversion rate and a 110% increase in total sales from October to December.

Guest in Residence