Case Study: FLOWERBX creates an elevated, personalized shopping experience with Black & Black

FLOWERBX boosts sales significantly with Black & Black's personalized Shopify Plus experience

FLOWERBX, a UK-based luxury flower delivery service founded by former Tom Ford executive Whitney Bromberg Hawkings, needed an elevated digital experience to match its high-end clientele, which includes brands like Dior and Vogue. Their challenge was to iron out points of friction in the user journey and create a website with a look and feel that met the expectations of their discerning customers. They engaged the vendor Black & Black to undertake this design and development project.

Black & Black designed and developed a substantially elevated website experience for FLOWERBX. A key feature of their solution was the creation of a personalized customer flow that curates flower selections based on the user's delivery location, preventing the frustration of items being unavailable at checkout. This solution not only significantly increased sales but also greatly improved overall customer satisfaction for FLOWERBX.

FLOWERBX