Case Study: UnitedHealthcare achieves consistent branded link management with BL.INK

UnitedHealthcare - Customer Case Study

UnitedHealthcare Employer & Individual, serving more than 27 million Americans, needed a consistent way to create branded website links across teams and multiple web domains. In 2015, the company looked for a flexible enterprise link management solution with features like link editing, archiving, dynamic routing, private metrics, audit logs, and tag management, and chose BL.INK.

BL.INK provided the platform UnitedHealthcare needed to create branded links and manage them more efficiently across its organization. The solution helped strengthen trust in shared content, gave the team confidence through reporting and link data, and improved consistency, speed, and quality across UnitedHealth Group’s businesses, though no specific numeric performance gains were reported.

UnitedHealthcare

Joe Curry

Director, Digital Marketing and Social Media