Case Study: TEN streamlines branded short links with BL.INK

TEN: The Enthusiast Network - Customer Case Study

The customer, The Enthusiast Network (TEN), a major network of enthusiast brands, faced a challenge in managing custom short links across its diverse portfolio of over 20 brands and 38 publications. They needed a unified platform that would allow each brand to create its own branded links for social media and digital content. To address this, they turned to the vendor BL.INK for its short link management service.

BL.INK provided a common short link platform that enabled each of TEN's iconic brands to leverage custom domains for their specific marketing needs. This solution streamlined their social media efforts, allowing editors and journalists to effectively connect with their highly engaged audiences across dozens of active custom domains.

MotorTrend Group