Case Study: a major soda brand achieves seamless SmartLabel QR code deployment with BL.INK

Major Soda Brand implements SmartLabel QR codes across every North American product with BL.INK

The customer, a major soda brand, faced the challenge of meeting consumer demand for more detailed product information than could fit on its packaging. They needed to deploy SmartLabel QR codes across their entire product line and required a solution that would integrate seamlessly with their existing packaging software. They turned to the vendor, BL.INK, for its custom QR code and dynamic link services.

BL.INK implemented a customized solution that integrated with the brand's packaging system to automatically generate intelligent, branded short links embedded in secure QR codes. This provided dynamic routing, allowing the brand to easily change destination URLs and manage links for thousands of products programmatically. The results included the successful implementation of SmartLabel QR codes on every product in North America. BL.INK's analytics also provided more accurate scan data than other platforms, giving the brand complete insights into how, when, and where customers interacted with the codes.