Case Study: Large US Car Manufacturing achieves more accurate campaign tracking with BL.INK

How the Largest Carmaker in the US Leverages BL.INK’s Integration With Khoros To Get More Accurate Campaign Data

Large US Car Manufacturing, the largest automaker in the US, was looking for a short link management platform that offered better functionality, pricing, and customer support than its previous provider. The company also needed an intuitive, company-wide solution that could support multiple brands and integrate with Khoros for social media campaign tracking.

BL.INK provided branded short links, link management, and data tracking/analysis through a flexible multi-domain platform. With BL.INK’s native Khoros integration, the customer gained richer and more accurate campaign data, while also benefiting from easier access for global teams, responsive support, and a more cost-effective pricing model for adding seats and domains.