Case Study: Large Hotel improves guest experience with BL.INK branded URL shortening

How Hotel Industry Giant Saves Thousands of Hours by Implementing Custom-Made Link Shortener

Large Hotel, a global hospitality leader with 6,000+ properties worldwide, needed a faster way for hotel managers to create branded short links for group reservation details. Their existing help desk-based process created delays of up to 36 hours, and generic link generators didn’t provide the trust or brand consistency they needed. BL.INK’s tailor-made URL shortener and analytics platform were brought in to solve the issue.

BL.INK built a self-service branded link portal that required zero training, standardized link creation across more than 6,000 hotel managers, and automatically handled expiration and security rules. The solution was implemented in under 30 days and reduced link creation time from 36 hours to virtually zero, while also increasing link engagement and improving the guest experience.