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15 Case Studies
Case Study: Coca-Cola connects products and consumers with BL.INK SmartLabel QR codes
A BL.INK Case Study
How Coca-Cola Seamlessly Implemented SmartLabel QR Codes on Every Product in North America
Coca-Cola, the global beverage giant, needed a way to give consumers more detailed product information than could fit on packaging. To support its SmartLabel initiative across North America, Coca-Cola worked with BL.INK’s dynamic QR code and branded short link solution.
BL.INK built a customized SmartLabel system that integrated with Coca-Cola’s existing packaging software and routed scans to the correct third-party landing pages with the right product information. The result was SmartLabel QR codes deployed across every Coca-Cola product in North America, with flexible link management for changing destinations and real-time scan analytics that showed more accurate usage data than website analytics alone.
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