Case Study: Large Retail Company achieves single source of truth campaign tracking with BL.INK

How BL.INK Became a Retail Giant’s Single Source of Truth For Campaign Tracking

Large Retail Company, a major U.S. retail department store with nearly 2,000 locations and more than 400,000 employees, needed a better way to manage short links and track social media campaign performance. After struggling with Bit.ly’s missing features, broken links, and limited scalability, the company turned to BL.INK for short link creation, link management, and data analysis.

BL.INK migrated the retailer’s links to its platform, fixed more than 10,000 broken short links, and added tools for secure, standardized link creation across departments. With BL.INK’s native Khoros integration, Pub-Link access controls, and URL builders, the company gained a single source of truth for campaign data, improved accessibility for employees, and a flexible system that supports better engagement tracking and future growth.