Case Study: Leading Luxury Fashion improves social media engagement and link tracking with BL.INK

How an Italian Fashion Powerhouse Migrated its Short Links to BL.INK to Improve Social Media Engagement and Tracking

Leading Luxury Fashion, a global Italian luxury fashion house with more than 17,000 employees and 487 retail locations worldwide, needed a better way to manage short links for SMS surveys and social media campaigns. After using Bit.ly for years, the company faced the challenge of migrating tens of thousands of links while improving branding, tracking, functionality, and pricing. BL.INK’s short link creation and link management platform was selected to support its global outreach and help maintain visibility, including in China.

BL.INK carried out a seamless migration from Bit.ly, first manually and then with auto-migration as a safeguard, ensuring no links were missed. The brand adopted BL.INK for campaign tracking, branded SMS survey links, and centralized governance features like tags, groups, and whitelisting for security control. As a result, Leading Luxury Fashion improved social media engagement, strengthened brand trust with custom short links, and gained better functionality, pricing, and centralized oversight in one platform.