Case Study: Large Utility Company Speeds Bill Payments with BL.INK QR Codes and Branded Short Links

How a Utility Company Harnessed SMS Short Links and QR Codes to Make Bill Payments More Convenient & Efficient for 1.5M Customers

Large Utility Company, a Florida-based electric and gas utility serving more than 1.5 million customers, needed to make bill payments faster and easier while meeting strict state and federal compliance requirements. The company turned to BL.INK for its QR code generator, QR code tracking, and engagement tracking tools to streamline invoice collection.

BL.INK integrated its platform with the utility’s billing system to add branded short links and QR codes to paper bills and SMS messages, giving customers a secure tap-or-scan-to-pay experience. The solution scaled dynamically across fluctuating invoice volumes, improved the payment process, and provided detailed engagement analytics, helping Large Utility Company better understand customer behavior and optimize reminders and billing timing.