Case Study: Coca-Cola Streamlines Language-Based QR Code Routing and Vending Machine Tracking with BL.INK

Coca-Cola - Customer Case Study

Coca-Cola, the world's largest beverage company, faced a challenge complying with Canadian regulations requiring both English and French packaging content. With limited space on their bottles, using two separate QR codes was impractical. They enlisted their vendor, BL.INK, to find a solution that would avoid confusing consumers and a cumbersome packaging redesign.

BL.INK developed a new language-based link routing feature for its platform within 48 hours. This solution used a single QR code that detected a user's device language setting and automatically routed them to the correct content. This simple fix provided a seamless consumer experience. Furthermore, Coca-Cola implemented BL.INK's smart links in their Freestyle vending machines, gaining unprecedented real-time insight into product sales by tracking purchases through machine IP addresses.

Coca-Cola