Case Study: Room & Board boosts marketing ROI and data consistency with BL.INK

Better data maximizes spend, improves marketing-sourced revenue, drives marketing credibility for Room & Board

Room & Board, the American modern furniture and home furnishings retailer, needed a better way to understand which marketing programs were driving revenue. The team struggled with broken links, inconsistent tracking, and time-consuming manual work across catalogs, in-store signage, social, digital campaigns, and other channels. To solve this, Room & Board selected BL.INK Enterprise as its link management platform.

With BL.INK, Room & Board standardized tracking across QR codes and shortened URLs, streamlined link and QR creation, and gained self-service governance and reliable reporting. The team saved hundreds of hours in labor, eliminated broken links, and improved customer experience; it also estimates BL.INK helped reduce about 7% of total digital advertising spend. Most importantly, BL.INK gave Room & Board the data to better attribute revenue to marketing, justify spend, and make faster campaign changes without losing historical data.

Room & Board

Sam Valind

Senior Data Analyst