Case Study: Nishat Linen drives store visit uplift with Blis

Nishat Linen drives 3,295 store visits with B&L Information Systems

Nishat Linen, a popular clothing retail company, wanted to increase foot traffic to its stores across Pakistan. To meet this challenge, they partnered with vendor B&L Information Systems and utilized its Blis service for a targeted advertising campaign.

B&L Information Systems implemented a solution using Blis to serve ads across three different creative formats. The system monitored exposed mobile devices and tracked subsequent visits to Nishat Linen stores to measure footfall and conversion times. The campaign delivered 2.2 million impressions to 1.7 million unique devices, resulting in 3,295 tracked store visits and an impressive 87% uplift in overall store visits.

Nishat Linen