Case Study: City of Tampa boosts trash-free waters awareness with BKN Creative's playful campaign

City of Tampa launches 15-piece Trash-Free Waters campaign with BKN Creative

The City of Tampa sought to raise awareness about keeping its waterways clean, moving beyond generic anti-littering messages. They partnered with vendor BKN Creative to develop a culturally relevant and engaging advertising campaign that would resonate with the local community.

BKN Creative developed the Trash-Free Waters campaign, which featured six original animal characters designed as iconic Tampa figures with hyper-local personalities and witty headlines. The solution was so well-received that the City of Tampa approved the final deliverables without requesting a single change. The campaign was quickly deployed across various mediums, resulting in a fun, memorable, and distinctly local movement for clean waters. BKN Creative credited the project's success to a seamless and collaborative partnership with the client.

City of Tampa