BKM Marketing Associates, Inc.
15 Case Studies
Case Study: Lawn Doctor achieves 21% to 44% sales lift with BKM Marketing Associates’ direct mail plus IP-targeted banner ads
A BKM Marketing Associates, Inc. Case Study
Lawn Doctor boosts sales 21% to 44% with BKM Marketing Associates
The customer, Lawn Doctor franchisees, faced a challenge with online advertising campaigns suffering from imperfect targeting and wasted budget, despite their direct mail efforts offering excellent targeting. BKM Marketing Associates, Inc. implemented a solution that combined direct mail with IP and device ID-targeted online banner ads.
BKM Marketing's solution involved appending IP addresses and device IDs to the direct mail list to serve targeted online ads exclusively to the same recipients. This multi-channel approach resulted in a significant sales lift of 21% to 44% compared to using direct mail alone, with franchises also experiencing a 7-22% year-over-year increase in sales.
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