Case Study: H.J. Hansen boosts B2B and B2C growth with Bizzkit

Unique customer journeys make the difference for wine merchants

H.J. Hansen, a wine merchant serving B2C, B2B, and HoReCa segments, faced the challenge of creating a unified online solution for its complex business. They needed to simplify the purchasing process for all customer types, from individuals buying a few bottles to businesses ordering pallets. To address this, they partnered with Bizzkit to implement an omnichannel platform utilizing PIM, DAM, and CMS services.

The Bizzkit solution provided a single, customized login portal that adapted prices, products, and delivery options for each customer segment. This streamlined the customer journey and integrated fully with back-end systems to automate order management. The results were significant: over 80% of B2B orders became digital, order handling was fully automated, and the customer club grew by 130%. This digital transformation contributed to H.J. Hansen's profits almost doubling within a year.

H.J. Hansen

Linda Inger Nielsen

Ecommerce Coordinator