Case Study: Matas achieves omnichannel e-commerce success with Bizzkit

Matas grows online sales to over DKK 1 billion with Bizzkit

Matas, a leading Danish beauty retailer, sought to significantly grow its online sales and create a seamless connection between its extensive physical store network and its webshop. Partnering with Bizzkit, Matas utilized the Bizzkit platform to build a foundation for its ambitious omnichannel strategy and e-commerce growth.

Bizzkit implemented a comprehensive omnichannel solution for Matas, which included AI-powered features like a skin test and visual search, same-day delivery, and a mobile POS system for in-store associates. This resulted in incredible success, with online turnover growing to over one billion Danish kroner and accounting for a quarter of total business. The partnership led to Matas winning multiple e-commerce awards and achieving a 23% growth in online sales in a recent quarter, far outperforming the market.

Matas