Case Study: H.J. Hansen boosts B2B and B2C sales with Bizzkit

H.J. Hansen boosts digital orders to 80% with Bizzkit

H.J. Hansen, a wine merchant serving B2C, B2B, and HoReCa segments, needed a unified online solution to simplify the complex purchasing journeys of its diverse customer base. The company partnered with Bizzkit to implement an integrated solution utilizing its PIM, DAM, CMS, and Search services to create a tailored omnichannel experience for all customer types.

The Bizzkit solution provided a single, customized purchasing universe for B2B clients and fully automated order management, which streamlined a previously manual process. For B2C, a new customer club drove significant engagement. The results were substantial: over 80% of B2B orders became digital, profits nearly doubled in one year, and customer club membership grew by 130%, with members converting eight times more often than other visitors.

H.J. Hansen