Case Study: Compass Group achieves higher cross-border mobile e-commerce conversion with Bizzkit

Compass Group serves 300+ staff restaurants with Bizzkit

Compass Group, a global leader in food services, sought to update and expand its 'Food & Co.' webshop to improve the customer experience and drive online sales across multiple countries and devices. The challenge was to increase conversion rates by simplifying the user interface while ensuring the platform worked seamlessly on smartphones and desktops. They partnered with the vendor Bizzkit to achieve this goal.

The solution implemented by Bizzkit was a redesigned, responsive webshop focused on maximizing conversion. Key features included a minimalist front page displaying only two dinner options at a time and a mobile-optimized version that was later expanded into a responsive design for the Swedish and Finnish markets. As a result, Bizzkit helped Compass Group provide a superior shopping experience, making it easy for guests to order meals to-go from any device.

Compass Group