Case Study: Vimeo builds a data-driven flagship event with Bizzabo and Klik SmartBadges™

Vimeo captures 20-minute dwell times with Bizzabo and Klik SmartBadges

Vimeo, a content and collaboration software company, faced the challenge of evolving its REFRAME event into a flagship, data-driven experience without adding headcount. The team lacked trustworthy data on on-site attendee behavior and needed a solution to capture dwell time, session attendance, and networking activity to prove ROI and gain internal buy-in. They turned to their vendor, Bizzabo, and its Klik SmartBadges product to address this.

By implementing Bizzabo's Event Experience OS for registration and communications and using Klik SmartBadges for analytics, Vimeo gained concrete data for the first time. The solution provided a dwell time baseline, showed strong networking outcomes on par with multi-day events, and enabled clear ROI reporting through integrated dashboards. This data-driven approach from Bizzabo allowed the lean team to validate their content strategy and build a roadmap for future event experimentation.

Vimeo