Case Study: The Traction Conference achieves 300% increase in email retargeting conversions and boosts ticket sales with Bizzabo

The Traction Conference - Customer Case Study

The Traction Conference is a major Vancouver gathering of growth experts that attracts 500+ attendees to learn distribution and acquisition strategies. The organizers needed to understand the ticket‑holder lifecycle and map the attendee journey, but fragmented planning tools left them unable to track visitors from first site visit through purchase or see why people signed up—hindering their ability to drive sales.

They adopted Bizzabo’s all‑in‑one event platform to unify data and run targeted campaigns. Using Smart Lists and built‑in promotional email templates, email retargeting quadrupled conversions (a 300% increase); Ticket Boost generated over 24,000 impressions and referral-driven sales, checkout optimizations produced a 2% completion rate, and the event ultimately attracted 600 attendees.

The Traction Conference

Lloyed Lobo

Co-Founder