Case Study: Southern Baptists of Texas Convention achieves a successful hybrid event experience with Bizzabo

Southern Baptists of Texas Convention hosts 1,366 attendees with Bizzabo

The Southern Baptists of Texas Convention (SBTC), a large nonprofit organization, faced the challenge of extending the reach of its in-person Empower Conference by adding a virtual component. Their event coordinator, Sheryl McFadden, needed a hybrid-ready platform that could seamlessly integrate both audiences and manage registration. The organization chose Bizzabo for its intuitive event software to build and manage this new hybrid experience.

Using Bizzabo, the SBTC team implemented a fully integrated hybrid event. They created conditional ticket types for in-person and virtual attendees, utilized the Bizzabo native app for onsite navigation and contactless engagement, and delivered a high-quality streaming experience. The event was a success with 1,366 total attendees (1,069 in-person and 297 virtual). Bizzabo's platform provided valuable data insights, allowing the team to measure virtual engagement and understand attendee preferences for speakers and sessions.

Southern Baptists of Texas Convention