Case Study: Piano Achieves In-Person and Virtual Event Success with Bizzabo

Piano sells out 7 weeks early with Bizzabo

Piano, an analytics and customer activation platform, faced the challenge of consolidating its fragmented event tech stack. The company was using multiple point solutions and needed a single, comprehensive event management platform to handle both virtual and in-person events efficiently. They turned to Bizzabo to find an all-in-one solution.

By implementing Bizzabo's Event Experience OS, Piano gained a flexible platform featuring a website builder, robust integrations, and a private-label mobile app. The results were significant, including a 61% registrant-to-attendee conversion rate for their in-person conference and selling out their 2023 event seven weeks early. Bizzabo provided the streamlined solution Piano needed to power a successful event strategy.

Piano