Case Study: Phenom scales high-impact events and improves attendee engagement with Bizzabo and Klik SmartBadges™

Phenom drives 80% attendance and 77% app adoption with Bizzabo

Phenom, an applied AI company, needed to deliver complex, high-impact events that were intentional and immersive while operating with a lean, agile global team. Their challenge was to achieve this level of enterprise-grade experience without the operational drag that typically comes with such scale and complexity. To meet this challenge, they turned to vendor Bizzabo and its event platform.

By implementing Bizzabo's intuitive platform and Klik SmartBadges™, Phenom streamlined event execution, ensuring a seamless and branded attendee journey from registration through onsite engagement. The solution provided rich engagement data that enabled personalized follow-up and measurable outcomes. The results for Phenom included an 80% attendance rate, a 77% mobile app adoption rate, and an average of 80.6 leads per sponsor, allowing their team to focus on strategy and experience design rather than system management.

Phenom